ES
Pursuit Brief
Selling Brief Cloud Transformation  ·  Business Consulting & Strategy
Cloud Business Case & CRA —
Global Specialty Insurance Company
2022–2023  ·  AWS / Azure  ·  CRA + Business Case (Phase 1) → Cloud Transformation Strategy (Phase 2)
AWS Azure Cloud Business Case CRA 226 Applications 1,127 Systems VSM / DevOps SOW Executed Insurance / FS
A classic consulting entry-point engagement: the client faced a forced hardware refresh decision within two years and needed a defensible financial case for cloud before that clock ran out. We built the business case, validated it with real infrastructure data, and structured the deliverables to make Rackspace the natural execution partner for the migration program that followed.
5-Year Savings Identified
~$21M (incl. labor) / ~$11.9M (infra only)
Full Program TCV (Migration + Ops)
$16.2M – $19.2M
SOW Status & Progression
Executed — Phase 1 CRA → Phase 2 Strategy → Transformation POV

A global specialty insurance company with $4B in annual revenue and ~$23M in annual IT spend engaged Rackspace to answer a board-level question: should we migrate to cloud, which platform, and what does it cost? The engagement was catalyzed by aging on-premises hardware approaching end-of-life across US and UK datacenters — the client needed a financially validated answer before committing to a multi-million dollar hardware refresh cycle.

We delivered a two-phase advisory engagement: Phase 1 produced the Cloud Readiness Assessment and executive Business Case — a data-backed, CFO-ready financial model comparing AWS, Azure, and multi-cloud paths across 226 applications and 1,127 servers. Phase 2 translated that into a detailed migration roadmap, CCOE operating model design, and wave-by-wave execution plan. The engagement closed with AWS as the recommended path (12-month payback vs. 18 months for Azure), full stakeholder alignment, and a Transformation POV that scoped the next SOW.

The engagement model illustrates the Rackspace advisory playbook at its best: a fixed-scope, high-credibility consulting engagement that builds the financial justification for a transformation program, positions Rackspace as the trusted advisor, and creates the commercial logic for $16M+ in follow-on professional services and managed operations.

A global specialty insurance company was operating a sprawling on-premises IT estate at unsustainable cost — ~$23M in annual IT spend split across datacenter and hardware (~$10.3M), a large labor base (~$12.8M), and ADM support (~$17M). End-of-life hardware was approaching a mandatory refresh cycle within two years, threatening a significant unplanned capital outlay if the cloud migration decision was delayed.

The deeper operational issue was structural: ~50% of on-premises servers were overprovisioned across compute, memory, and storage (average utilization <20%), yet ~25% of production servers were simultaneously strained (>80% utilization). Teams were siloed, delivery was primarily waterfall, DevSecOps maturity was low, and the existing vendor ecosystem — Cognizant (~70), Mindtree (30–40), Infosys (~10) operating on multi-year contracts — added coordination overhead without meaningful cloud-native capability. The client needed a defensible financial case and a prioritized migration strategy before the next hardware refresh decision point forced their hand.

226
Applications in scope
Rationalized via 6Rs framework across Rehost, Refactor, Repurchase
1,127
Systems inventoried
Flexera data: 563 Production, 200 UAT, 189 Dev, 175 other environments
~$23M
Current annual IT spend
DC/HW 28%, Labor 55%, Software 17%
2
Datacenters
US and UK on-premises footprint targeted for full elimination
$40M
Total IT budget
Against $4B in annual revenue — 1% IT/revenue ratio
68
Internal IT FTEs
Plus ~120 vendor FTEs (Cognizant, Mindtree, Infosys) on multi-year contracts
Cloud Readiness Assessment + Business Case
Executed SOW  ·  Phase 1 → Phase 2 engagement model
SOW Executed
Phase 1 — CRA + Business Case
Discovery & Financial Validation
  • Infrastructure and application discovery across 1,127 servers and 226 apps using Flexera data and CloudScape dependency mapping
  • 6Rs application rationalization (Rehost / Refactor / Repurchase) with SOX vs. non-SOX classification and Business Impact scoring
  • Stakeholder discovery across 8 strategic value dimensions — translated into the platform evaluation criteria for the Cloud Decision Matrix
  • Cloud Decision Matrix: AWS vs. Azure vs. Multi-Cloud evaluated across Business Strategy, FinOps, Infrastructure, Security, Data, and Talent dimensions
  • CFO-ready 5-year Business Case with on-prem cost elimination by category, per-platform TCO, migration credits, and NPV / payback for each path
Phase 2 — Cloud Transformation Strategy
Roadmap & Operating Model
  • 3-stage migration roadmap covering 1,197 VMs over 24 months — wave sequencing, dependencies, and priority workloads defined
  • Cloud Foundation design: Landing Zone architecture, CCOE governance framework, and Target Operating Model aligned to cloud-first IT ops
  • Per-platform 5-year financial model (AWS, Azure, Multi-Cloud) incorporating hyperscaler credits, BYOL assumptions, and CCOE build costs
  • Transformation POV (Nov 2023): Transitional Support for Operations advisory — warranty period coverage, MVP governance, and First Mover application framework
5-Year On-Premises Cost Elimination by Category
Based on 2-year migration timeline. Excludes labor efficiency gains and replacement costs for non-SOX apps.
Compute
~$1.2M
On-demand provisioning eliminates over-allocated compute refresh costs
Licensing
~$6.6M
SW license consolidation, BYOL optimization, SaaS migration for applicable workloads
Storage
~$4.6M
1.3 PB provisioned (0.7 PB used) → cloud-tiered storage eliminates idle capacity
Monitoring
~$7M
Legacy tooling replaced by cloud-native observability and managed operations
Networking
~$4.9M
DC interconnect and on-prem network infrastructure eliminated post-migration
Data Center
~$8.5M
Full US and UK DC footprint eliminated after 24-month migration — largest single savings driver
Year-over-Year Savings Forecast (AWS Path — Recommended)
Year 0 = current on-prem baseline. Migration ramp-up costs reflected in Year 2 before full DC elimination achieves steady-state savings.
Year 0
Baseline
Year 1
+$3.3M
Year 2
−$350K
Year 3
+$5.7M
Year 4
+$6.7M
Year 5
+$5.5M
5-Year Total Savings (incl. labor)
~$21M
5-Year Total Savings (excl. labor)
~$11.9M
AWS Path Payback Period
12 months
Azure path: 18 months
DeliverableDescriptionPhaseFormat
Cloud Business Case Executive-ready business case with 5-year TCO model, on-prem cost elimination by category, NPV, payback period, and savings forecast for AWS, Azure, and multi-cloud paths Phase 1 PPTX
6Rs App Rationalization Disposition analysis across 226 applications — Rehost, Refactor, Repurchase recommendations with SOX vs. non-SOX classification and Business Impact Calculator Phase 1 XLSX
Value Stream Mapping Current state and future state VSM for key delivery value streams — hand-off points, waste identification, and future-state automation opportunities mapped to cloud migration outcomes Phase 1 PPTX + JPG
Cloud Decision Matrix Structured AWS vs. Azure vs. Multi-Cloud evaluation across 8 dimensions: Business Strategy, FinOps/TCO, Infrastructure, Networking, Security, Applications, Data, Talent Phase 1 PPTX
Phase 2 Executive Summary 3-stage migration roadmap with AWS and Azure cost tables (2023–2027), migration credits breakdown, CCOE operating model costs, and Stage 1 IHUB priority wave detail Phase 2 PPTX
Migration PODs Planner Wave-level resource and timeline planner — POD structure, workstream assignments, milestone schedule for the 24-month lift-and-shift program Phase 2 XLSX
Multi-Cloud Risks & Implications Strategic risk register for AWS, Azure, and multi-cloud paths — vendor lock-in analysis, operational complexity, licensing risk, and talent availability by platform Phase 2 XLSX
Cloud Transformation POV Post-Phase 2 advisory on Transitional Support for Operations: CTOM recommendations, Incremental vs. big-bang migration approach analysis, MVP backlog, ESLZ design, and Day 1 Readiness Checklist Follow-on PPTX
Strategy Scorecard Cloud strategy maturity scoring framework — aligned to the 8 Value Dial dimensions captured in stakeholder interviews, used to track readiness and validate cloud adoption milestones Phase 2 XLSX

The Phase 1 CRA + Business Case engagement was designed from the outset as the entry point for a multi-phase relationship. The financial case was built to be defensible to a CFO — quantified by category, stress-tested against both AWS and Azure credit programs, and presented alongside a structured TOM that made Rackspace the natural execution partner. Phase 2 deepened that dependency through the migration roadmap, CCOE design, and PODs Planner, which are artifacts that require Rackspace expertise to execute.

The November 2023 Transformation POV — produced after the original SOW closed — demonstrates the consulting leverage model: each engagement creates artifacts that naturally generate the next SOW. The Transitional Support for Operations proposal directly references the migration warranty period, MVP governance, and First Mover application support as scoped Rackspace-delivered workstreams.

Migration Execution
$6.5M–$8.5M
Professional services for 24-month lift-and-shift — 1,197 VMs across 3 staged waves
App Modernization
~$8M
Refactoring, serverless, and rewrite workloads for non-Rehost applications
CCOE Design + Build
$450K–$960K
Cloud Center of Excellence — governance MVP, landing zone, policy framework
Modern Ops (Managed)
$432K/yr
24x7 Advanced Monitoring and Resolution — steady-state post-migration managed operations
Total Transformation Estimate
$16.2M–$19.2M
Full program scope: migration + modernization + managed operations + CCOE over 2 years
Consulting Entry Point
CRA + Biz Case
The executed Phase 1 SOW served as the deal-opener — financial case built to justify the full transformation program to the Board

Phase 1 — CRA & Business Case

  • Led infrastructure and utilization discovery — Flexera data analysis across 1,127 servers, overprovisioning quantification, and rightsizing opportunity identification
  • Owned the 5-year financial model — on-prem cost elimination by category mapped to migration timeline, AWS vs. Azure NPV and payback comparison
  • Conducted executive stakeholder discovery and synthesized findings into the Cloud Decision Matrix and strategic value dial framework
  • Led 6Rs application rationalization and Value Stream Mapping sessions with client delivery teams

Phase 2 — Strategy & Forward Engagement

  • Built the per-platform 5-year financial model (AWS / Azure / Multi-Cloud) incorporating hyperscaler credits, BYOL assumptions, and CCOE operating costs
  • Produced the Phase 2 Executive Summary — 3-stage migration roadmap, per-path NPV analysis, and Stage 1 priority wave detail
  • Authored the November 2023 Transformation POV — positioned Transitional Support for Operations as the natural follow-on SOW with scoped Rackspace-delivered workstreams
Engagement Model Context: This engagement was delivered through Rackspace's Strategic Advisory practice — a targeted consulting capability positioned alongside standard professional services and cloud migration. The model is designed to generate high-trust advisory relationships where the consulting deliverables (business case, roadmap, TOM) create the natural commercial logic for the next SOW. The Phase 1 CRA+Biz Case → Phase 2 Strategy → Transformation POV progression on this account is representative of the intended engagement arc. Client details anonymized.