ES
Pursuit Brief
Selling Brief Cloud Strategy & Platform Selection  ·  CRA + Business Case
Cloud Readiness Assessment & Platform Selection —
Global Cargo Airline
2024  ·  GCP (Recommended) / AWS / Azure Evaluated  ·  CRA + Cloud Business Case + Migration Strategy
GCP AWS Azure Cloud Selection Scorecard 759 Applications TCO / Business Case Migration Strategy SOW Executed Aviation & Logistics
A high-complexity, three-platform cloud selection engagement with a well-known airline operator. The client needed an objective platform recommendation backed by financial data before committing to a transformation program. GCP came out ahead on credits ($3.43M) and 5-year economics. The CRA and Business Case created the commercial foundation for the full migration and managed operations program.
5-Year Savings (GCP Path)
~$10.24M (incl. labor)
Annual Run Cost Reduction
~40% — from $16.6M to $9.7M
SOW Status
Executed — Phase 2 (CRA + Cloud Biz Case)

A global cargo airline with aging on-premises datacenter infrastructure and a ~$16.6M annual IT run rate needed to make a board-level cloud platform decision. The engagement was driven by both cost pressure and operational risk — existing DC infrastructure was approaching end-of-life, and the client needed a structured, defensible evaluation methodology to choose between three hyperscalers before committing to a multi-year transformation.

The engagement delivered a comprehensive Cloud Readiness Assessment covering 759 applications and 149 servers, a three-platform financial comparison (GCP, AWS, Azure) with full credit modeling, an application complexity assessment via CloudScape, and a Cloud Selection Scorecard that produced a clear, auditable platform recommendation. GCP was selected as the recommended path, offering the strongest 5-year economics (~$10.24M savings), the largest credit package ($3.43M), and the fastest payback at 39 months.

The CRA and Business Case positioned Rackspace as the expert partner for the migration execution phase — with migration professional services, CCOE design, and cloud operations scoped as the natural follow-on. The financial model, scorecard, and architecture artifacts all require Rackspace expertise to execute, making this a strong entry point for a long-term managed relationship.

759
Applications Analyzed
Complexity tiered: 21% Very Hard, 32% Hard, 25% Medium, 22% Easy
$16.6M
Current Annual Run Cost
DC 39%, SW 32%, Labor 29% — significant DC and licensing overhead
$9.7M
Post-Migration Run Cost
Cloud 41%, Labor 42% — 40% annual cost reduction at steady state
3
Platforms Evaluated
GCP, AWS, and Azure — full TCO comparison with credits and discounts modeled
$3.43M
GCP Credits Available
Largest credit package vs. AWS ($2.95M) and Azure ($600K) — drove GCP recommendation
39 mo.
Payback Period (GCP)
At 14% discount rate — best payback of the three evaluated paths
AWS
5-Year Savings
~$8.46M
Total 5-yr Cloud + Migration TCO$34.21M
Workload Migration Credits$(200K)
Partner Credits$(400K)
EDP Discount$(1.08M)
Payback Period40 months
Azure
5-Year Savings
~$3.82M
Total 5-yr Cloud + Migration TCO$27.79M
Workload Migration Credits$(2.33M)
Partner Credits$(1.10M)
MACC Discount$(431K)
Payback Period>42 months
Year-over-Year Cost Trajectory (GCP Path)
Investment period reflects migration ramp-up (Y1–Y2). Positive returns from Year 3 onward as on-prem costs are fully eliminated.
Year 1
−$4.84M
Year 2
−$6.23M
Year 3
+$7.58M
Year 4
+$5.26M
Year 5
+$8.47M
Cloud Readiness Assessment + Business Case — Phase 2
Executed SOW  ·  CRA scoped as the platform decision foundation; migration strategy included in scope
SOW Executed
Discovery & Assessment
Current State & Application Analysis
  • Infrastructure assessment across 759 applications — 4-tier complexity classification using CloudScape data and deep-dive sessions
  • Server inventory analysis for 149 in-scope servers — utilization, sizing, and cost baseline established through joint working sessions with the client
  • Current-state cost model built with client: DC (39%), Software (32%), and Labor (29%) mapped to eliminations and retained costs post-migration
  • Migration complexity and readiness assessment — "Big Rocks" technical risks and reference architecture gaps identified
Financial Modeling & Recommendation
TCO, Credits, and Platform Selection
  • 3-platform 5-year TCO model (GCP, AWS, Azure) — cloud costs, migration PS, CCOE, cloud ops, client FTEs, and all hyperscaler credits modeled per platform
  • Cloud Selection Scorecard: structured scoring across strategic, financial, technical, and operational dimensions — produced auditable GCP recommendation
  • Migration cost estimate (~$2.46M over 18 months) — includes PS, CCOE setup, cloud ops, and client FTE ramp
  • Executive Presentation (Sept 2024): board-ready summary with platform recommendation, savings trajectory, and migration roadmap overview
DeliverableDescriptionFormat
Cloud Readiness Assessment Full CRA covering 759 applications — complexity tiering (Very Hard / Hard / Medium / Easy), infrastructure assessment, BigRocks technical risks, and current-state cost analysis PPTX
Cloud Business Case 5-year financial model comparing GCP, AWS, and Azure — cloud costs, migration PS, CCOE, cloud ops, hyperscaler credits, EDP/MACC discounts, NPV, and payback period by platform PPTX + XLSX
Cloud Selection Scorecard Multi-dimensional scoring framework evaluating all three platforms across strategic alignment, financial model, security & compliance, technical fit, and operational readiness — GCP selected XLSX
Executive Presentation Board-ready executive summary (September 2024): current state scope, financial case findings, platform recommendation rationale, and high-level migration roadmap PPTX
Migration Estimate — Wave 1&2 (100 VMs) Detailed professional services migration estimate for the initial wave including transition manager role — labor, tooling, and workstream breakdown XLSM
Migration Estimate — Wave 2a (500 VMs + Citrix) Expanded migration estimate for larger wave scope including Citrix environment migration — component-level cost and effort model XLSM

The CRA and Business Case engagement established Rackspace as the authoritative cloud advisor for this client. The platform recommendation (GCP) was backed by a rigorous financial model that the client used to justify the investment to their board — and the migration estimates produced during the engagement already scoped Wave 1&2 and Wave 2a as Rackspace-delivered workstreams.

The 40% annual cost reduction narrative ($16.6M → $9.7M) is an executive-level story that a sales team can reference directly. The engagement model — CRA + Business Case as the funded entry point, migration execution as the upsell — is the cleanest example of the consulting-led land-and-expand playbook in this brief library.

Migration Execution (18 mo.)
~$2.46M
PS migration cost across Wave 1&2 (100 VMs) and Wave 2a (500 VMs + Citrix) — already scoped and estimated
CCOE Design & Cloud Ops
Included in TCO
CCOE setup and cloud operations costs modeled in the financial case — client-approved scope for Rackspace delivery
GCP Credits to Leverage
~$3.43M
Workload migration credits, partner credits, and EDP discount — Rackspace as GCP partner is required to unlock these
Annual Savings Story
~40% run cost reduction
$16.6M → $9.7M annually at steady state — an executive-level ROI story with Y3–Y5 positive trajectory confirmed by the financial model

Assessment & Discovery

  • Led infrastructure and application discovery — CloudScape complexity tiering across 759 applications, server inventory analysis, and joint working sessions with the client to validate cost baseline
  • Conducted the Cloud Selection Scorecard analysis — structured evaluation of GCP, AWS, and Azure across strategic, financial, technical, and operational dimensions, resulting in the GCP recommendation
  • Identified and documented migration "Big Rocks" — technical complexity items, architecture gaps, and risk factors that shaped the migration wave sequencing

Financial Modeling & Executive Delivery

  • Built the 5-year 3-platform TCO model — cloud costs, PS migration, CCOE, cloud ops, client FTEs, hyperscaler credits, and discounts modeled per platform with year-by-year savings trajectory
  • Produced the migration professional services estimates for Wave 1&2 (100 VMs) and Wave 2a (500 VMs + Citrix) — component-level cost and effort models for the initial migration waves
  • Delivered the September 2024 Executive Presentation — platform recommendation rationale, financial summary, and migration roadmap for board-level stakeholders
Engagement Model Context: This engagement was delivered through Rackspace's Strategic Advisory practice. The CRA + Business Case was funded as a Phase 2 SOW — structured to produce an objective, data-driven platform recommendation that builds trust and positions Rackspace as the execution partner. The migration estimates produced during this engagement directly seed the follow-on migration SOW. Client details anonymized.